Starting Salary: 33,316 - 34,721 pa Job Profile The Website Editor will manage CAFOD's website and deliver great content to our target audiences, in line with the communications strategy. You will be responsible for training 'web champions' (content creators) and inspiring wider CAFOD staff to present effective and engaging on brand content online.. You will play a key part in new projects, advocating a 'Digital First' culture and you will plan and analyse our output to make sure only the best possible and strategic content is published online. You work in the Digital Team as part of the Communications Group but have a key role in building digital confidence across the whole organisation. This is a short term role covering for a secondment for 5 months Key Responsibilities Training and support Train and support content producers and clients on the most effective means of presenting information online Develop and deliver a training programme to support this Support editors and key staff in producing their own analytics reports and making decisions Train off-duty emergency communications staff to respond quickly and effectively in a crisis Planning and Evaluation Create and manage a content plan (delivering the right content at the right time) Develop and promote user journeys based on clear goals and objectives Evaluate online corporate priority periods and campaigns against objectives Support originators in setting KPI's to make key decisions, and training and supporting originators in doing their own evaluation of content Share evaluations at weekly content meetings Optimisation of the CAFOD website and digital campaigns Optimise landing pages and have an overview of all materials that link to the website Project-manage the delivery of key website outputs (e.g. short-term campaigns with regularly-updated content), alongside originators Ensure that there is an appropriate balance of both written, visual and multimedia content on the CAFOD websites Ensure the navigation is effective and that all content has clear goals and objectives Monitor traffic, SEO and 404 pages using tools such as Google Analytics, webmaster tools, Screaming Frog and Crazy Egg Support the identification and resolution of any usability issues Implement an A/B testing strategy alongside the Front End Developer Delivering online projects Work with online campaigning tools to embed and deliver online advocacy campaigns Write and edit a range of topical materials for the website, in clear, concise, lively copy, ensuring that it is regularly refreshed with high quality content, produced on schedule, on brand, and targeted in line with CAFOD's audience objectives Ensure that all content is search optimised Develop ideas for digital content to support CAFOD's major appeals and campaigns, the news agenda, or materials provided to the Communications team for other purposes, responding quickly to ad hoc opportunities Supporting the delivery of the Digital Strategy Working with the Head of Digital as required on the implementation of the digital strategy Showcasing your digital expertise to promote a new digital culture at CAFOD Keeping up with developments and online trends, suggesting and promoting their relevance for CAFOD Promoting digital across CAFOD and in all stages of the planning process; support digital maturity by attending workshops and holding presentations This list of duties and responsibilities is by no means exhaustive and the post holder may be required to undertake other relevant and appropriate duties as required. This job description is subject to regular review and appropriate modification. Child Protection CAFOD recognises the personal dignity and rights of children, towards whom it has a special responsibility and a duty of care and respect. CAFOD, and all its staff and volunteers, undertake to do all in our power to create a safe environment for children and young people and to prevent their physical, sexual or emotional abuse. CAFOD is committed to acting at all times in the best interests of children, seeing these interests as paramount. Person Specification Essential Criteria Managing ourselves I recognise what needs to be done and take action to deal with it. I organise people and processes to deal with crises. I readily share knowledge or expertise with colleagues. Working with others I build positive and productive working relationships with all colleagues. I will always help others to achieve results and make their work a success. Communicating I ensure others fully understand what has been discussed and agreed. I deliver well-constructed and convincing reports and presentations. I share knowledge and information across CAFOD. Managing resources I make difficult choices to ensure the best use of people's time. Achieving results I look for better processes and ways of working to achieve results. I readily communicate and implement agreed decisions. I set an example in what can be achieved. Managing our performance I adopt a positive approach in providing feedback to motivate colleagues. I invest time in coaching people to develop their capabilities and performance. Taking the lead I share ideas and bring people with me in making change happen Understanding our context I support CAFOD's vision, mission and values and what we aim to achieve; I am committed to addressing poverty and injustice. Job-specific competencies I. Excellent understanding of websites and the digital environment. And proven interest in digital developments and technology II. Excellent web-writing skills, with the ability to produce effective, targeted and on-brand content to tight deadlines. III. Experience of analysing data and producing accessible reports and recommendations and setting clear KPI's. IV. Expert knowledge of HTML, Photoshop, CMS, Google analytics and webmaster tools V. Planning communications based on clear goal setting and KPI's Desirable Criteria VI. Experience of project managing online products, and of managing budgets. VII. Experience of Email Publishing Tools, online campaigning tools and Cloud Based CRM VIII. Experience in training others and developing courses IX. Experience in using online planning tools Come and join us and help make a real difference in the lives of the world's poorest communities. CAFOD is an equal opportunities employer. Recruitment and selection procedures reflect our commitment to safeguarding children and vulnerable adults.
There is no need to provide bank account details or payment to any person or organisation when applying for vacancies. If these details are requested for any vacancy you see with us, please report it to us via our contact page.