This is a fantastic opportunity for a Digital Acquisition Growth Manager to make an impact in this business.
In your highly visible senior role, you will identify data-driven growth opportunities across all online channels that align with the brand's acquisition strategies. Working with the channel owners on a roadmap of tactics prioritised by growth opportunity that ensures accelerated channel growth!
DIGITAL ACQUISITION MANAGER RESPONSIBILITES
To identify data-driven growth opportunities across all online channels
Support the roadmap implementation, giving clear priority guidance to the specialist teams in line with business goals and key opportunities.
Supporting the paid online advertising team, ensuring their media budget is optimised and spent to achieve optimal ROI, promoting a range of products across the globe.
Working with the SEO team to identify key growth opportunities across SEO, YouTube and organic social.
Supporting and reviewing SEO tactic plans put forward by external SEO agency.
Fostering the concept of commercial viability within the acquisition teams, focusing on improving conversion rate to value and evidencing CRO results.
Continuously demonstrating innovation and initiative and translating these into growth strategies and tactics.
Ensuring the most suitable 3rd party technology is being licensed across the different channels to help drive growth.
Building strong relationships across teams in order to integrate best practice in wider marketing and business activity, leading to enhanced acquisition maturity levels across
Continuously enhancing reporting and communicating progress and performance updates across all business levels.
Identifying future trends and keeping abreast of new developments in technology and marketing to sustain long term organic channel excellence.
DIGITAL ACQUISITION MANAGER EXPERIENCE
Proven track record of identifying digital channel growth opportunities in a digitally focused organisation and developing prioritised tactic roadmaps to drive growth
Knowledgeable and skilled in at least one paid channel such as paid search or display advertising, used for direct response or in SEO techniques; preferably across all
Very strong numeric and analytical skills
Ability to continuously demonstrate innovation and initiative and translate these into growth strategies and tactics
Proven ability in communication of roadmap delivery across different business levels, incl. senior management
Very organised with good prioritisation and delegation skills
Adept people manager, influencing teams to implement the identified growth opportunities
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