The main purpose of the role is to grow our website traffic by maximising its organic visibility in search engines. The post holder will research and apply SEO techniques and performance monitoring. They will also be closely involved in the development and implementation of the SEO and content strategies.
Main responsibilities and tasks
Manage third party SEO tools including Ahrefs for research, campaign monitoring and competitor insight Gather and upload member profile details to fmb.org.uk in a search engine-friendly manner Contact and advise members regarding their incoming links to fmb.org.uk Train and coordinate other staff in gathering and uploading member profiles and managing links Create new content and social media recommendations from keyword research Manage incoming links and filter out spam Follow latest developments within search engines and ensure the FMB is quick to react to emerging opportunities Champion SEO best practice within the FMB, produce SEO guidelines are and ensure they are followed Monitor reputation of FMB brand on public web forums and review sites Contribute to landing page reporting in Google Analytics Use web CMS to create, update and maintain web pages, Apply web layout principles Online community and social media management, including online brand monitoring and reporting Some preparation of copy and artwork
Skills and knowledge
Strong SEO experience and knowledge Digital marketing Confident and diplomatic manner Experience of website content management systems in laying out documents and web pages professionally Knowledge of HTML Strong organisational skills, ability to work well under pressure on own initiative Self-starter, task-oriented and deadline driven Ability to maintain confidentiality Ability to gain knowledge of FMB processes, rules and procedures Ability to adopt FMB business values: Professional, Commercial, Positive, Collaborative
To be a point of contact for incoming telephone calls. Calls could be with members, colleagues, public and external organisations Good at communicating over outgoing calls Read, sort and filter incoming mail, email and enquiries
To apply please submit your CV and a covering letter.
There is no need to provide bank account details or payment to any person or organisation when applying for vacancies. If these details are requested for any vacancy you see with us, please report it to us via our contact page.